Often Real Estate Agents are confronted with the question – How are they different then Joe Realtor down the street? Here’s how I am different and why you should strongly consider working with me and how I am able to benefit you.

I have over 30+ years of experience as a Realtor and have been involved with hundreds of Residential transactions including Commercial Real Estate throughout my career. I hold credibility, expertise and real world knowledge.


I have one of the strongest reputations of quality and professionalism in my field. All of the local Realtors know and respect me as a highly competitive as well as a professional Realtor to work with.

Guiding You Step by Step

Moving is one of the 5 most stressful events in a person’s life. I will guide you every step of the process, and making sure that you are always informed.

The Truth vs. What You Wish to Hear

Too many Realtors out there tell you what you wish to hear in order to obtain the listing agreement. This wastes valuable time, sets false expectations and at the end could be very costly – to you. Once the listing is signed that’s when the gamesmanship begins in constantly asking you to reduce your home’s asking price as it was inflated to begin with. This not only costs you valuable time and money, but often creates a desperate sense to potential home buyers, and opens the doors to significant low-ball offers. I have always been very straight and upfront with my clients. You'll hear the truth from me - a distinguishing factor from other agents.


Pricing is one of the most critical elements in selling your home. I believe this is more of an art then a science. I will spend countless hours analyzing data, contacting agents of recent comparable transactions as well as agents with similar homes going into contract. This gives me a very solid understanding of the current market threshold and also far more comprehensive then your average Comparable Market Analysis, which relies only on sold data and no selling agent feedback. In doing this, I as your Realtor will inform you of this very exclusive information which will allow us to formulate a better marketing plan in moving forward.


During the negotiation process I will always inform you of what my suggestions are for the appropriate situation. I have over 30+ years of experience and have been involved at the negotiation table in hundreds of transactions. I’ve encountered some situations, which most people could not even begin to fathom. I’m proud to say that this is one of my strongest assets, and when you’re home is on that table; you want me on your side.

Multi-lingual Advantage

Not only am I able to better communicate linguistically, I am better apt at communicating with potential Asian buyers and neighbors as well as being able to effectively market your home overseas to the largest populations in such cities such as Beijing, Shanghai, and Hong Kong.

Formation of Unique Customized Marketing Plan

I will formulate and go over all necessary items that need to be addressed prior to putting your home on the market. This includes all the traditional means (For Sale sign, print ads, etc.) but also virtually and socially.

My Personal Guarantee & Commitment

Our words are only as good as our actions. You will have my personal guarantee and commitment that I will be selling your home for the highest price possible, in the shortest amount of time, and with the least amount of inconvenience to you.

Coldwell Banker

12029 Saratoga Sunnyvale Rd
Saratoga, CA 95070

Anthony Lum  
Coldwell Banker


DRE#: 01172999